Alex Perry
A new beginning

With the launch of their latest collection, Award-winning Australian fashion designer, Alex Perry unveiled a modern shift for the brand. The new identity embodies the Alex Perry woman but marks a new beginning with a comprehensive online presence.

Alex Perry
Fashion
Sydney, Australia
Identity, Digital, Print
2023

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Collaborators
AP Creative Director — Trevor Stones
AP Marketing & Comms — Madeleine Howald
AP Design Director — Sally Lemon
Developer — Common Society

It has been extremely enjoyable working with Denzil creatively on our new identity, website, and continuously developing our seasonal assets. His work is sharp and clean. Extraordinarily organised and efficient. An absolute pleasure!

Madeleine Howald
AP Marketing & Comms

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