BEEM
A More Rewarding Life
2022

Beem is a free to download mobile payment app that helps solve those awkward "hey-you-owe-me-this-much" moments. It's the digital wallet revolutionising the way Aussies pay & get paid. Beem is backed by eftpos and benefits a strong community of 1.5M+ users.

Looking to spark change, we developed a story that’s simple, progressive and proudly Australian. We introduced a vibrant personality driven colour palette that can stand out or stand back. Language is short, smart and human. We say a lot by saying little. Honest photography, playful illustrations and a stripped down logo come together to challenge perceptions of the typical banking sector by offering a friendly and engaging experience supported by a trusted partner.

beem.com.au

Industry
Fintech
Location
Sydney, Australia
Services
Strategy / Identity / Motion / Digital / Print
Credits
Words — Letterform

Next / USBT

SUPAMONO © 2024