PlayersVoice
The human behind the headline
An online platform for Australia’s elite sportspeople that enables them to tell their stories, first-person and connect with their fans in a deep and authentic manner. PlayersVoice is authentic. A community where sportspeople can share their thoughts, hopes, dreams and fears — a home for sports lovers who want to know more than just the score.
PlayersVoice
Sports, Media, Entertainment
Sydney, Australia
Strategy, Identity, Motion, Digital, Print
2017
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PlayersVoice is now AthletesVoice. More than 7.3 million people have enjoyed the insightful and highly relatable stories so far. A significant number of athletes don’t identify as ‘players’ on any level and the desire to expand overseas unhindered, has driven the AV evolution.
Collaborators
Developer — Shanon Denize
Photography — Steve Christo
As a start-up, we had one opportunity to create a brand that would resonate with elite sportspeople, sports fans and brands for our highly publicised launch. With very tight deadlines and high expectations, Denzil delivered a premium and very 'human' brand and environment that differed from any other digital sporting property in the world.
Kerry McCabe
CEO
More work
NFL — Meet the rookies
Trevor Stones — A precise aesthetic