The Melrose Collection
Find your place

The Melrose Collection comprises three boutique communities in the heart of the Melrose District in Los Angeles. Developed by etco Homes, each has an individual personality that is designed to embrace Southern California’s mild climate. After the intial release of TMC and The Addison, we were tasked with refreshing the original brand and rolling out a flexible design system for the collective as it expanded.

etco Homes
Real Estate
Beverly Hills, CA USA
Strategy, Identity, Digital, Print
2021

Client
Industry

Location
Services
Year

The Addison
Understated elegance

The Ainsley
Meet the moment

The Alfred
The new original

Collaborators
TMC & Addison logos — Visual House
Renders — Fat Tony, Visual House
Photography — Visual House, Wicked+

Developer — Farmland, Wicked+

Words — Letterform
Architect — Kevin Tsai

More work

425 Palm
A storied address

Riley Projects
Design. Build. Manage.

All work